"India’s Silent Health Crisis: The Urban Rise of Obesity and Lifestyle Diseases"

Market Mindset
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What's the Issue?

A recent study found that 84% of IT workers in Hyderabad have fatty liver disease, and 71% are obese. This shows that many urban Indians, especially in tech jobs, are facing serious health problems.


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What’s Causing It?

  1.     Sitting too much: Long hours at desks.
  2.     Unhealthy snacks: Companies give free snacks that are not nutritious.
  3.     Stress and lack of sleep.
  4.     Eating too much salty and processed food.

The Bigger Picture:

India has a double health problem:

  • In some areas, people don’t get enough to eat (undernutrition).
  • In cities, more and more people are eating too much or eating unhealthily (overnutrition).

This is leading to a rise in diseases like:

  • Diabetes
  • High blood pressure
  • Heart problems

These are called Noncommunicable Diseases (NCDs), and they now cause over 74% of deaths globally, especially in developing countries like India.


What’s Happening in Tamil Nadu?

  • Over 65% of deaths in Chennai are due to NCDs.
  • Very few people are able to control diseases like diabetes or high blood pressure, even with treatment.
  • People don’t eat enough fruits and vegetables.
  • Many are not getting enough physical activity.

Tamil Nadu started a programme called Makkalai Thedi Maruthuvam (MTM) to fix this, with activities like health walks and nutrition challenges at workplaces.


Nationwide Trends:

  • Obesity is increasing with age and income.
  • The problem is widespread—not just limited to certain jobs or people.
  • Men and women in cities are more affected than those in villages.
  • Unhealthy food habits, especially junk and processed foods, are making it worse.


What’s Being Done?

  • The FSSAI (Food Safety and Standards Authority of India) runs campaigns like:

      • "Eat Right India"
      • “Aaj Se Thoda Kam” (Eat less fat, sugar, and salt)
  • It promotes labelling unhealthy foods clearly.
  • A new Health Star Rating (HSR) system was proposed for food packages, but it’s still being debated.

What Can Help?

India can learn from Saudi Arabia, which:

  • Puts taxes on sugary and energy drinks
  • Limits salt and unhealthy fats in food
  • Requires calorie labels in restaurants

This worked well because the government, food companies, and the public all worked together.


The Final Message:

India’s growing cities and tech jobs are making people’s lifestyles unhealthy. Awareness is not enough. We need:

  • Stronger food laws
  • Healthier food options
  • Taxes on junk food

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